Integrated Marketing Campaign — Kotn

An integrated marketing campaign connecting web, social, video, and email into one consistent customer journey.

Role

Campaign Strategy, Content Planning, Creative Direction, UX/UI Design

Tools

Figma, Claude AI

Project Overview

Research Brand Analysis →Problem Disconnected Touchpoints →Insight Transparency Builds Trust →Solution Integrated Content System →Outcome Unified Brand Experience

01 — Discover

Landing Page + AI Chatbot

Designed a landing page focused on product transparency, material education, and customer confidence before purchase. An AI chatbot extends the experience by answering common questions about sizing, fabric, and care in Kotn’s brand voice.

Kotn landing page — hero and What We Believe sections, actual Figma design capture

View full landing page ↗

Kotn AI chatbot — Help & Support conversation UI, actual design capture

Bringing product education, customer support, and brand experience into one seamless journey.

02 — Consider

Short-Form Video Storyboard

A six-scene storyboard following a garment’s journey from Egyptian cotton farms to everyday wear, designed for short-form social platforms.

Storyboard cover slide — The Storyboard, Before It Reaches You

Storyboard opening frame — raw cotton, thread, and field triptych

Storyboard Scene 01, Where It Begins — voiceover and on-screen copy for the opening scene

Storyboard campaign takeaway slide — closing strategic statement

Turning complex brand messages into engaging short-form video content.

03 — Belong

Instagram Grid

Designed a fixed three-row content system introducing the brand, showcasing the product, and encouraging long-term engagement through educational content.

Brand Identity

Build trust through transparency.

Aesthetic

Highlight product quality through materials and styling.

Habituation

Create useful content customers want to revisit.

Three example Instagram posts, one representing each row of the grid

Each post stands alone. Together, they build one consistent brand story.

04 — Return

Editorial Newsletter

Seasonal Launch, Curated Summer Picks

Your Summer, Set. — Kotn

Win-Back Campaign, 15% Off Your Return

We’ve missed you — Kotn

Building long-term customer relationships through lifecycle communication.