Hey,

I’m Jiseon Kim, a media relations specialist with experience across Korea’s retail and entertainment industries.

I developed and pitched press materials for leading K-pop artists, including Sunmi and BamBam, securing headline coverage in major national media outlets.

Now, I’m expanding my work into Canada, bringing strategic thinking, clear messaging, and a sharp editorial sense to my next chapter.

This space brings together PR case studies, observations on market trends, and independent ideas that continue to shape my professional direction.