Summary

• PR professional with 1+ years of experience specializing in media relations, press releases, crisis communications, and campaign management.

• Secured coverage for top domestic celebrities and million-follower global K-pop artists across 100+ media outlets and platforms

• produced 100+ press releases for leading brands, including Ottgi, driving nationwide media visibility.

Work Experiences

I have worked in media relations for major entertainment and corporate clients across Korea’s retail and entertainment industries.

My work contributed to a drama that topped Netflix Korea charts through strategic press campaigns and coordinated media engagement.

I supported global publicity for K-pop artists, including Sunmi’s historic second world tour—the first by a Korean female artist—driving extensive positive media coverage.

Across 100+ national media outlets, I supported press communications and helped secure major media coverage for leading brands such as Otogi, one of Korea’s largest food companies.

Key Skills & Tools

• Proficient in MS Office (Word, Excel, PowerPoint, Outlook) for reporting, documentation, and campaign presentations.
• Experienced with WordPress, Photoshop, and Mailchimp for creating engaging social media campaigns and newsletters that grow audience interaction.
• Skilled in drafting and distributing press releases, managing media relations, executing crisis communications, and real-time monitoring to protect brand reputation and maximize campaign impact.

Education

Konkuk University 　/　Seoul, Korea

Bachelor of Media Communication (BMC)